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We are Idle Uwi, a music inspired ethical clothing brand, we make cool t-shirts and a streetwear range for chill music connoisseurs and creators. Our brand identity is very oldskool driven and loaded with nostalgia and music influenced imagery that explore the realms of escapism via music, retro streetwear boldness and underground music culture. We are hugely inspired by the dreamy aesthetics and chill vibes of the late 80s & 90s fashion era renowned for its sense of unity and freedom values. Idle Uwi people are chilled mellowheads that stand out effortlessly, easy laidback beings, casually down to earth in nature, totally live and breath music and have this individual expressive style to their fashion.
Our brand’s key inspirations comes from the alt and underground chill music scene, we actively promote and collaborate with musicians and producers new and old making laidback beats from the variety of chill genres such as chillpop / groovechill / downtempo / lofi hip hop / chillstep / sad chill / underground / world roots / chillout / balearic / electrochill / ambient / psychill / psychedelic garage / indie chill / shoegaze / dreampop / vaporwave / retrowave / synthwave / new wave. Our design output is mainly oldskool euphoria, music poster art, acidhouse vibey, vaporwave, darkwave, grunge, trippy eccentric imagery, 90s bold, minimalist aesthetic cool, sci-fi escapism, neon retrowave, typography, animals, edgy tattoo art, Japanese pop culture, skate & surf life and retro graffiti art. Our background comes from surface textile design, graphic design and photography. Our passion was to create an ethical brand that was rooted in this laidback culture and to connect with people through our shared taste in music.
Let me take you back to the beginning, the birth or should I say the conception of Idle Uwi. This was in the summer of 2016 in a basement flicking through old copies of Select magazines and Melody Maker I’d found from that era. I got reminiscing of growing up I guess looking back at fashion trends and the awesome music of the 90s, of course, there was, the good, the bad and the ugly of those times. It’s great to see 90s style making a revival as I still look for the retro baggy fit today when buying fashion myself, I’ve always preferred the laidback feel of a baggy box fit as opposed to the skin-tight stuff. All incorporated together I wanted the brand to incorporate my love for music, art, and fashion and have it saturated in this laidback 90s vibe with retrofitting Cut & Sew pieces and Direct-To-Garment printed graphic clothes.
I’ve been passionately into music from early teens since discovering The Doors then indie music, and ever since my tastes from then have pretty much stuck and I’ve always tended to warm best to underground music with bands and artists who have a laidback vibe to their sound. I wanted Idle Uwi to be more than just another clothing brand basically but also be a place for people to discover chilled music and to actively connect with the music creators so aim to plug those music bands and artists fitting these chill genres mentioned above. Also with the Chillinspire blog as well as featuring loads of awesome music will be a way to discover related lifestyle products, artists, photographers and videographers that fit the niche too.
After watching a documentary on fast fashion I wanted the brand to be a green brand, so it was important to make all of Idle Uwi’s products custom made to order to save on any wastage with ordering huge amounts of stock. Finding and working with suppliers and brands with Eco-Friendly credentials and ethics was going to be crucial to us, even if it meant using suppliers overseas. So companies that used eco-friendly inks that are vegan-friendly and not tested on animals, use sublimation exhaust printing methods, environmentally approved dyes with water conservation at the forefront and followed to Fair Labor Association guidelines & workplace code of conduct. Our products are produced sweatshop-free with eco quality materials and wastage ink is disposed of responsibly.
Our garments are made both by using ethical focussed blank clothing manufacturers which we then have DTG print/decorate (Direct-To-Garment) our products using only Eco-Friendly inks, we get supplied by a local UK based fashion printing company that provides our range of graphical printed products. We outsource our custom cut-and-sew items to 3 manufacturers outside the UK that supply us with our all-over-print ranges.
As mentioned above we create most of our products made-to-order and some of our suppliers are based around the world in China and the US, so production and delivery times do sadly play a part in this, please don’t expect next day delivery or fast fashion here, however we and our partners deliver our products worldwide as fast as humanly possible. Please check the item page to see where a product is made from and dispatched from for delivery time estimates, we hope you find our products worth the wait.
Lastly, life can be rather serious at times and in our modern world lived at a fast pace, we like to break out from the chore of everyday normality and step into a more overly simplified way of life. Our vision is to spread some chill vibes, connect with music lovers and creators, as well as creating on-trend laidback fashion. We are a very small independent fish swimming in a big ocean of fashion whales but to get ourselves noticed we like to be very unique and offer that personal touch to our customers; we also take huge pride and passion in what we do which I hope shows. Please get in touch with any questions you may have via email or via our socials and please consider subscribing to our mailing list for our chillinspired newsletter, latest drops, blog roundups and insider discounts.